Marketing

We believe that increasing farmers’ access to fertilizers and knowledge of their efficient use is key to creating sustainable agricultural systems.

The most critical aspect of Marketing and Distribution is making available to the farmers, Right product at Right time and at Right place. Since production is continuous and consumption is seasonal, product movement, storage and delivery assume great significance.

In order to fulfil this onerous task and deliver innovative solutions, we have teams of well experienced, dedicated and professionally qualified marketing officers who are working closely with farmers and industrial customers.

• Equipping all farmers with the knowledge, capacity and authority.
• Supporting the farmers to access to the full range of modern and emerging technologies to transform their farms into thriving businesses.
• Working more closely with farmers since optimal plant nutrition is site- and crop-specific.
• Encouraging farmers to adopt new resource-efficient products and practices instead of rewarding excessive fertilizer use.
• Supporting farmers to address their plant nutrition challenges in ways that increase productivity, restore soil health and giving them a prominent role in developing a more sustainable global food system.