GOOD FOR NATURE GOOD FOR YOU
Creative solutions, creative results.
Our Mission
To build long term relationship through the strength of our customers satisfaction and by consistently producing superior quality products and services with a view to increasing food production in a sustainable manner. The focus is to create value.
To expand the product portfolio and applications offerings to strengthen our position in specialty niche markets
To focus on expanding market share by providing continuous education throughout the value chain with a view to increasing food production in a sustainable manner. Continually striving to find more sustainable solutions. We thereby aim to maximize the contribution of our products in the evolution towards achieving a green economy. The care we show towards our planet and its resources is at the very heart of all our businesses.
Going beyond local compliance to embrace international best practices.
To expand the product portfolio and applications offerings to strengthen our position in specialty niche markets
To focus on expanding market share by providing continuous education throughout the value chain with a view to increasing food production in a sustainable manner. Continually striving to find more sustainable solutions. We thereby aim to maximize the contribution of our products in the evolution towards achieving a green economy. The care we show towards our planet and its resources is at the very heart of all our businesses.
Going beyond local compliance to embrace international best practices.
Products
Marketing
The most critical aspect of Marketing and Distribution is making available to the farmers, Right product at Right time and at Right place. Since production is continuous and consumption is seasonal, product movement, storage and delivery assume great significance.
In order to fulfil this onerous task and deliver innovative solutions, we have teams of well experienced, dedicated and professionally qualified marketing officers who are working closely with farmers and industrial customers.
- Equipping all farmers with the knowledge, capacity and authority.
- Supporting the farmers to access to the full range of modern and emerging technologies to transform their farms into thriving businesses.
- Working more closely with farmers since optimal plant nutrition is site- and crop-specific.
- Encouraging farmers to adopt new resource-efficient products and practices instead of rewarding excessive fertilizer use.
- Supporting farmers to address their plant nutrition challenges in ways that increase productivity, restore soil health and giving them a prominent role in developing a more sustainable global food system.
Why Nutrition?
Plants that grow in nutritionally deficient and unfertilized soil will often be smaller and grow slower than plants from healthy soil.
In its 2019 revision of the World Population Prospects (WPP), the United Nations projected that the world’s
population would grow from 7.7 billion in 2019 to reach 8.5 billion in 2030, 9.7 billion in 2050 and 10.9 billion in 2100.1
With the global population steadily growing, it is important that enough crops are produced each year to provide food to people around the world.
The purpose of fertilizers, whether mineral or organic, is to supplement the natural supply of soil nutrients, build up soil productivity, and to compensate for the nutrients taken by harvested products or lost by unavoidable leakages to the environment. They helps farmers produce increasing quantities of food to meet the global population’s caloric needs, but they also improves the overall quality of food to fight worldwide malnutrition.
Agronomic biofortification has the advantage of getting a fast response with good bioavailability of the micronutrients applied, and it can be used in complementary manner with genetic fortification through plant breeding and food fortification (supplementing salt, flour or processed food with micronutrients).
Achieving global food security today and in the future cannot be achieved without fertilizers.
Sustainable fertilization and plant nutrition is, and will remain essential for agricultural intensification.
About
Our Innovations department is actively working on screening and testing different molecules and substances, to create innovative products that meet the challenging needs of agriculture
We can provide customers with a full range of customized products, such as special ratios and requirements. We take customers’ needs as priority, committed with stability and all after-sales services